• simple hardened traditional goals;
•
problematic goals;
• innovative goals;
• goals for improving employee qualifications and skills;
Goals in the first groupare routine goals that are accepted and implemented every day,
and it is the direct duty of the leader at the relevant level to ensure their fulfillment. For example,
the head of the marketing department may have the following goal: "By the
end of the month,
make an analysis of the goods sold in the last quarter of this year and make appropriate
conclusions." This is a traditional goal.
Objectives in the second groupdifferent from the usual goals.
These goals create
difficulties for the enterprise and some employees. For example, a sudden drop in demand for a
product and a decrease in sales will naturally have a negative impact on the company's profits. In
such a situation, the head of the enterprise faces a difficult task of changing the situation, increasing
the volume of sales, let's say, in two months. This goal is a problematic goal. Because a sharp
increase in sales in a short period of time (2 months):
• to determine the reasons for the sudden drop in demand for the product;
•
to carry out multi-factor correlational - regression analysis;
•
requires making optimal decisions. It will be necessary to persevere and use the mind.
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