Swot analysis of Samsung

Segments	FY21 Revenue (₩ trillion)
% Share
Consumer Electronics	56	20%
Information technology & Mobile communications	109	39%
Device Solutions	125	45%
Harman	10	4%
Intercompany elimination	-21	-7%
Total	279	100%

8. Brand valuation
Samsung ranks #5 position by Interbrand in 2021 – with a brand value of $74.6 billion, following competitors such as:

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  #1: Apple (Brand value $408.3 billion) 
  
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  #2: Amazon (Brand value $249.2 billion)
  
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  #3: Microsoft (Brand value $210.2 billion) 
  
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  #4: Google (Brand value $196.8 billion)
  

9. Strong global presence
Although Samsung’s headquarters is based in South Korea, it has 14 regional headquarters and more than 228 subsidiaries worldwide. It is truly a global company.

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  Its domestic market accounts for 16% of total revenue, while its largest overseas market, America, accounts for 35% of total revenue.
  
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  Europe comes in second and accounts for 18% of total revenue.
  
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  China takes third place and accounts for 16% of total revenue.
  
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  Other Asian countries and Africa account for 15% of total revenue.