Swot analysis of Samsung

2. Increased Competition
Competition from opponents especially from those within the consumer electronics, smartphone products, and computing industries has reached a record high.
Whether it’s Xiaomi, Apple, or Huawei, all the technological competitors are outmaneuvering and outperforming each other to become the best technology company. This only increases the pressure for Samsung in both competition and finances.
3. Legal and Regulatory Threats
With the world becoming more globalized and digitally oriented, governmental authorities have begun issuing their guidelines which are increasing legal and regulatory threats to companies around the globe.
Samsung is no exception to these rules. Laws differ from market to market, and these strict regulations cause a hindrance in operations. Failure to comply could even result in a complete shutdown in the respective market which may be fatal for Samsung.
4. Economic Uncertainty
Recent events have catalyzed uncertainty in the global market and led to a decline in new smartphone sales. Financial struggles have forced many consumers to seek recycled or refurbished phones, which has increased by 24%. Samsung has already experienced a decline in sales, and it can drop further if uncertainty persists.
5. Rise of Counterfeiting
According to numerous research studies, Samsung is by far the most counterfeited phone brand. Statistics from mobile benchmarking site AnTuTu highlight that over 36% of all counterfeit smartphones are Samsung copies. Also, Samsung Galaxy S7 Edge holds the record of the most counterfeited smartphone model.
6. Impending Court Cases
Any disruption in leadership can affect performance. A South Korean court is debating whether to send Samsung’s leader and heir Jay Lee back to jail. New allegations of stock-price manipulation and audit-rule violations have dogged the executive and threaten to throw the company into another tumultuous period without leadership.