Swot analysis of Samsung

7. Dissatisfied Phone Users
There’s a lot of buzz on the internet on how Samsung Galaxy S users are unable to clear their cache. According to one complaint, as soon as a user deleted their entire cache and then re-entered the cache setting, all the data was still there.
No matter how many times you delete the cache, it doesn’t go away. Samsung support desk asked one user whether it is like this on other social media apps like Instagram or YouTube and the user replied that the problem only lies with the Samsung internet app.
8. LG’s Foldable Display Technology May Surpass Samsung
While it’s true that LG doesn’t seem to be making big waves in the smartphone industry, it’s also true that the company has several different divisions. These divisions manufacture core parts or components for different smartphones and mobile devices.
LG Chem recently introduced their new foldable display technology, asserting that it’s effortlessly greater than the current glass displays – particularly the types of materials Samsung uses. Unlike Samsung, LG claims that their new material is made with a specialized coating that has the same consistency of hard glass, yet it is malleable like plastic.

Conclusion

Through the SWOT analysis of Samsung, it is clear that the company is still a global leader in chip making and smartphone brands. It has always sustained sufficient revenue and profits as it progresses into the future.
The primary challenge it has to face is cutting back on its overreliance on the American markets and explore the potential to operate in other markets. It needs to focus mainly on the Asian continent that is developing at an exceeding rate.
Its limited customer base in the US is not reliable enough and may lead to limited revenue and profits. That can become a persistent issue for the company. They need to expand internationally and incorporate a new consumer demographic to thrive.