Swot analysis of Samsung

SWOT Analysis of Samsung
The following is the SWOT analysis of Samsung:
Samsung’s Strengths – Internal Strategic Factors
1. Dominates the Smartphone Market
Samsung has dominated the smartphone market for years. According to 2021 report by Gartner, Samsung has maintained the No. 1 spot globally with a 19% market share in smartphone sales, whereas Apple is in the second spot with 16.7% market share and Xiaomi in the third spot with a 13.2 % market share.
2. Research and Development
The foundation of Samsung has always been Innovative research and development. Expenditure in these departments resulted in the company having a wide range of product portfolios among its competitors.
These include tablets, camcorders, mobile phones, cameras, TV/video/audio, Memory Cards, PC, and other accessories. They have 16 overseas R&D centers and 7 AI centers around the world to secure innovative technologies and enhance global R&D capacity worldwide. 
3. Award Winning Brand
Samsung’s position as a pioneer for innovation is backed with credibility. Samsung has won many awards for its products. Samsung has been awarded the CES (Consumer Electronics Show) owing to its product designs and innovation for many years.
It went on to receive 43 CES awards in 2022. Moreover, It secured 48 awards at the International Design Excellence Awards (IDEA).
4. Ecologically Friendly Innovations
Samsung has enhanced its brand reputation through its environmentally friendly innovations. It secured its ranking at 8th position in the Top 30 Tech and Telecom companies of the Environmental Protection Agency (EPA) 2022 Green Power Partner list.
It also received a rare ENERGY STAR Corporate Commitment Award. Samsung’s product efficiency has saved approximately 270 million metric tons CO2 emissions worldwide since 2009. Other companies do not share this achievement and hence increases Samsung’s appeal across all business units.