Swot analysis of Samsung

Regions	FY21 Revenue (₩ trillion)
% Share
Korea	44	16%
America	98	35%
Europe	50	18%
Asia and Africa	42	15%
China	45	16%
Total	279	100%

Samsung’s Weaknesses

1. Heavily dependent on the American Markets
It is estimated that both Apple and Samsung combined sold at least 74% of smartphones in the USA market. While Samsung has diversified its resources and expanded its operations in Asia, it is still heavily dependent on the American markets.
The American economy is very unpredictable and another recession could put Samsung’s revenues in jeopardy and can damage its operational resources. That’s why Samsung needs to involve itself into the Asian and European markets to ensure sustainability and avoid potential failures if the US economy ever collapses.
2. Decline in Smartphone Sales
Samsung has been experiencing a decline in smartphone sales since 2017. A similar trend was seen in China due to the price sensitivity of the Chinese market. They dump a lot of those products in the Indian market at a lower cost which harms the Samsung sales. Samsung has tried to shift more focus in India, but that strategy did not produce substantial results for the company.