Swot analysis of Samsung

3. Product Failures
Any product that threatens the life of consumers erodes confidence and trust in the company. Samsung has delivered several faulty products to the market from the exploding Samsung Galaxy A20e to a faulty foldable phone.
4. Dependence on Low-end Smartphones
A large portion of Samsung revenues come from low-end smartphone sales. Supply chain constrains i.e. component shortage and longer delivery have impacted this segment more than the high-end smartphone segment, which played a role in Samsung’s decline from 80 million smartphone sales and 22.1% of market share in Q3 2020 to 69 million smartphones sold in Q3 2021 with 20.2% of market share (as per Gartner Report).
5. Hereditary Leadership
Since its founding, Samsung has always been under the leadership of the family for three generations. Even though keeping the leadership within the family has offered Samsung immense stability, the company can stagnate due to a lack of fresh ideas. After being dogged by several scandals, Samsung heir Jay Lee has vowed to end dynastic succession.
6. Bribery Scandal
In 2015, Samsung’s reputation was tainted by the revelation that the president of the company bribed the government of South Korea to facilitate a merger. He was found guilty and jailed for about one year, which eroded trust bestowed by consumers in South Korea and the world over. In 2021, Lee Jae-Yong was released having served 18 months in prison.

Samsung’s Opportunities

1. Triple Protection Proposition
Samsung is preparing to launch its new air conditioning product called the ‘Triple Protection Proposition’ that incorporates cutting edge technology and impeccable construction. The product is geared towards a target customer base that would ensure maximum customer retention.
2. HR Management
Samsung can make impressive transformational accomplishments if it invest in its HR management. Not only would it be good for its sales but it will also give it competitive leverage over its rival. The company can utilize its brand image and hire highly qualified and skilled employees to improve employee performance and productivity.