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Ages information of respondents
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Effective strategies for optimizing the services marketing of Shahrazad restaurant OY
4.3 Ages information of respondents
Figure 9 below shows the difference percentage in the age of respondents who involved in the survey. It can be observed from Figure 9 that the average respondents’ age group from 20 to 31 years were recorded the highest rate of the total respondents which accounted for (33.3%), it followed by the second 40 large group of respondents’ ages between 32 to 42 years were estimated by (31.3) %. To compare with, the group of customers’ ages who were less than 20 years is accounted for 23.5% of the total respondents. The smallest percentage respondents’ age for groups above 42 years were equal (11.7%) of the total 51 participants’ age. Figure 9. Bar chart exhibits the percentage of the respondents’ age (N=51). 4.4 The Frequency information regarding visiting restaurant Table 3. customer visiting habits of restaurant (N=51). Restaurant customer visit habits Frequency Percent More than three times a week 1-2 times a week More than 2 times a month 1-2 times a month Less than one time a month Total 5 19 8 8 11 51 9.8 37.3 15.7 15.7 21.7 100.0 The respondents’ information for visit the restaurant was from a differed period of time- based on customers’ behavior daily, weekly and monthly. Figure 9 below presents the respondents’ proportions which obviously observed that the percentage of customers who visited the restaurant either (one or two times a 41 week) are the highest rate of respondents for 37.2%, it followed by the customers who rarely visited the restaurant based on less or one time a month which represented a percentage of 21.5. In contrast with, the two groups of the customers who visited the restaurant for (more than two times per month) and between (1-2 times per month) are both demonstrate the same in the percentage of (15.6). Meanwhile, the respondents who visit (more than three times per week) recorded the lowest rate of total customers, estimates by just (9.8%). For more information Table 3 and Figure 10 illustrate additional information according to frequency (rate) and percentage of the respondent. . Figure 10. Bar chart illustrates the percentage of visiting restaurant (N=51). Table 4 below illustrates the difference between genders based on the frequency of visiting the restaurant. Having a glimpse from the table, it can be seen that the rate for both male and female who visit (1- 2 times per week) has the highest rate of respondents, meanwhile, the table shows the lowest rate of both genders who visited the restaurant based on (more than 3 times per week). 42 Table 4. illustration the rate of frequency visiting by genders. Download 1.33 Mb. Do'stlaringiz bilan baham: |
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